Most B2B technology sales teams have Copilot, HubSpot AI, or Gemini sitting underused. We close the gap — auditing your funnel, building AI workflows trained on your specific playbook, and staying embedded until your numbers move.
We work on a low retainer plus a performance kicker — we only earn the full fee when the metric we agreed on actually improves.
Your team has AI licences — Copilot, HubSpot AI, Gemini, Gong. Maybe they use them for email summaries. But there's no systematic adoption, no playbook integration, and no measurable impact on the numbers your leadership cares about.
Out-of-the-box AI doesn't know your deal stages, your qualification language, or how your best reps close. It needs to be trained on your specific world — and most teams never make that investment.
Traditional consultants deliver a roadmap, send an invoice, and disappear. There's no accountability to your pipeline, your win rate, or your forecast. You pay the same whether anything improves or not.
One team's problem is pipeline volume. Another's is win rate. Another's is forecast accuracy. A one-size-fits-all AI playbook misses the point — and you end up with more tools doing less than before.
We look at how your team actually uses AI today, pull your CRM data, and talk to your reps and managers — then pinpoint exactly where it's costing you pipeline, win rate, or forecast accuracy. Full benchmarked scoring below. The audit becomes the foundation of your performance contract.
We build AI workflows trained on your playbook, deal frameworks, qualification language, and the way your best reps think and communicate. Not generic prompts — a system that knows how your team sells, what your pipeline stages mean, and what good looks like.
We stay as your embedded AI sales performance partner for a minimum of 6 months — optimising, refining, and measuring. We measure at Day 90 and Day 180. Our performance kicker is tied to the metric we agreed on in the audit. We only earn it when your numbers move.
"My retainer barely covers my time. Where I make real money is when your numbers move. I only earn the performance kicker when the metric we agreed on actually improves. That's not a sales pitch — that's how I'm paid."
Audit + 6-month retainer + performance kicker. For growing B2B technology sales teams where the primary bottleneck is win rate or pipeline quality. Illustrative: at this team size, a 5-point win rate improvement models to 500%+ ROI on the total engagement cost.
The tier that fits most mid-market B2B technology sales teams. Audit + 6-month retainer + performance kicker. Full workflow build, team-wide rollout, and two 90-day measurement cycles. A single additional closed deal at this team size covers the full engagement cost.
For larger B2B technology sales organisations where forecast accuracy or revenue growth is the primary lever. Board-level visibility and CRO-facing deliverables included. Illustrative: at this team size, a 14% cycle reduction models to ~$840K in attributable revenue.
All prices in USD. Performance kicker structure agreed at audit and tied to a single primary metric. Workshop add-ons available from $3,000 per session.
One realistic scenario, illustrative of the model — a mid-market team with AI tools already in place but no system behind them. Numbers reflect our tiered pricing and realistic outcomes from similar engagements, not an actual client.
Leadership had invested in Copilot for the whole team six months before we engaged. Reps were using it to summarise emails and nothing else. Win rate was sitting at 21% — below the 24% mid-market benchmark for their ACV range. Pipeline looked full but 30–35% of deals were being kept alive by optimism rather than evidence.
4 Copilot workflows over 6 weeks: a pre-call brief generator trained on their MEDDIC qualification language, a deal qualification scorer that replaced gut-feel with a traffic light system, a weekly deal health check that fed structured context into manager 1:1s, and a proposal generator built from their top closer's exact structure — cutting proposal time from 2 hours to 18 minutes.
Audit at $5,000 flat → 6-month retainer at $3,500/month → performance kicker of $500 per win rate point above the 21% baseline, measured at Day 90 and Day 180. Total Closerloop investment: ~$30,000 USD across the full engagement including both kicker payments.
Win rate moved from 21% to 27.5% by Day 90 and held to 29% by Day 180. Pipeline coverage improved from 2.1x to 3.2x. Forecast accuracy lifted from 58% to 79%. Manager 1:1 coaching time increased 41%.
The tools were already there. The reps were already capable. What was missing was a system that translated their best behaviours into something teachable, measurable, and repeatable. That's exactly what Closerloop builds.
Move the sliders. Watch what a modest win-rate lift does to your revenue — and exactly what you'd pay us only if we deliver it. We make real money when you do, not before.
Every engagement starts here. We pull your CRM data, interview your team, and score each dimension against published 2026 benchmarks for B2B technology teams your size. These 7 form the core of the audit — the 8th, AI Adoption, is scored in the free ASMI™ assessment below. You'll know exactly where you stand before we propose a single solution.
A 10-second gut check on three of the eight ASMI dimensions. Answer below for an instant read — then get your full benchmarked score in ~3 minutes.
Tell us about your sales team and we'll respond with a proposed audit scope — no pricing pressure, no pitch deck. Just a clear conversation about where your funnel is leaving money on the table.